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DIGITAL AD CAMPAIGN
Digital ad campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. This is because platforms like Facebook, Linkedin and Google have all collected so much of our personal information, our preferences and viewing habits. So depending on the nature of your business and the habits of your target audience, online platforms offer you an excellent starting place to advertise your business.
In my experience, the best platforms to advertise are Google, Facebook and LinkedIn. All three offer PPC (pay-per-click) advertising but there are differences between them.
There is so much to know about digital advertising but some good to know facts:
Google Ads offers paid search. Paid search is paying to have your business listing featured on a search engine result page. Your listing will appear at the top of the search results which increases the likelihood of your website being visited.
Facebook Ads enables advertisers to target users with great precision. This precision targeting makes your ad more relevant, making high click-through and conversion rates i.e. more visitors becoming paying clients.
LinkedIn Ads also enable advertisers to target users with great precision. But Linkedin is arguably a stronger advertising platform because it is the only social site fully dedicated to business. Therefore account holders have a greater buying intent than Facebook users.
CREATING YOUR AD CAMPAIGN
I follow 5 simple steps to help you create a digital ad campaign:
I'll contact you for a quick strategy session, to confirm your ad budget, your target audience and most suitable platform(s)
Choose a package
Choose 1 of 3 available packages (basic, gold and platinum) and I will get started with managing your ad campaign
Approve your designed Ad
Review the graphics, text and information on your designed Ad and make any final changes
Sit back but be Ready
As increasing number of visitors click on your website and social media accounts, you must be ready for the growth in business enquiries and orders
End of Month Review
Every month of Ad campaigning will produce much data and lessons to further improve advertising in the next month
#1 Digital Marketing Agency that puts YOU the Business Owner 1ST
HOW MUCH WILL MANAGING
MY AD CAMPAIGN COST ME?
I knew you would ask that!
Our packages are given as fixed prices. Prices are updated each month on my services price list. Just ask me for a copy by email or ask me at your strategy session and I will be completely transparent with you.
Three packages that can be tailored for your Digital Ad campaign needs:
3 AD PLATFORMS
SUGGESTED AD BUDGET £300/MTH
2 AD PLATFORMS
SUGGESTED AD BUDGET £200/MTH
1 AD PLATFORM
SUGGESTED AD BUDGET £100/MTH