We have Bright Ideas for You

Digital ad campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. This is because platforms like Facebook, Linkedin and Google have all collected so much of our personal information, our preferences and viewing habits. So depending on the nature of your business and the habits of your target audience, online platforms offer you an excellent starting place to advertise your business.

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In my experience, the best platforms to advertise are Google, Facebook and LinkedIn. All three offer PPC (pay-per-click) advertising but there are differences between them.

 

There is so much to know about digital advertising but some good to know facts:

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Google Ads offers paid search. Paid search is paying to have your business listing featured on a search engine result page. Your listing will appear at the top of the search results which increases the likelihood of your website being visited. 

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Facebook Ads enables advertisers to target users with great precision. This precision targeting makes your ad more relevant, making high click-through and conversion rates i.e. more visitors becoming paying clients.

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LinkedIn Ads also enable advertisers to target users with great precision. But Linkedin is arguably a stronger advertising platform because it is the only social site fully dedicated to business. Therefore account holders have a greater buying intent than Facebook users.